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Modernizing IT For A Digital Economy

Today’s digital economy requires organizations to digitally transform every aspect of its business. This imposes a burden on IT systems which organizations must consider.


Most organizations face the following critical IT modernization issues:

  • Increasing their online visibility,
  • Digitizing their customer purchasing experience,
  • Improving all touch points with their customers,
  • Moving away from aging software and hardware systems,
  • Improving internal business intelligence,
  • Enabling an always on, work anywhere, anytime culture,
  • Creative use of IT to improve business operations, while simultaneously reducing both capex and opex.

The end-to-end approach to transforming IT is more effective for creating and supporting a viable business in today’s digital economy.

Digital Transformation is Eminent

So how should organizations then approach this transformation?
Historically, most companies have favored a piece meal approach initially focusing on the most immediate pain point and subsequently consider other issues as and when the next pain occurs. This incremental approach to modernizing IT, actually sets the organization back as the cost of digital transformation increases drastically. Unfortunately, the threat of digital disruption is creating an urgent need for organizations to transform IT systems end to end, with the big picture in mind.

Granted that the piece meal approach to transformation may entail fewer risks, offer short-term improvements and perhaps on the face of it reduce IT capex. However, this false economy breeds more complexity, as redundant processes still remain prevalent and may limit the organizations growth and competitiveness. The end-to-end approach to transforming IT is more effective for creating and supporting a viable business in today’s digital economy.

The results of an end-to-end IT transformation far outweighs piece meal approach to IT transformation.

Source: McKinsey & Company

Pursuing end-to-end IT modernization

Line of business managers, are now the driving force behind the digital transformation of a business. These business heads need to actively collaborate with their IT teams, and the rest of the business to shape an overall business strategy. This approach to modernization tends to ensure that the technology deployed performs better across all aspects, and lasts longer than a couple of years.

Most companies have a sense of what they want their modern IT architecture to look like, and are familiar with the core building blocks they can use to achieve that goal. However, most suffer from implementation blues as they are not able to translate vision into reality. This is where the support of a Digital & IT Savy service provider can be beneficial. Based on our experience, an end-to-end IT modernization program will look different across industry verticals, however, there are certain building blocks that are common for most SME’s.

The Cloud is the first step in the modern SME’s transformation journey

Three other factors come into the picture while considering an end-to-end transformation program. These are:

  1. The role of digital marketing in an organization,
  2. The role of the internal business operations system, and
  3. The role of Cloud Technology, in meeting the above objectives.


Most organizations in the past have separated their digital marketing activities from their business operations, intentionally boxing them into silos. However, it is no longer possible for organizations to operate these functions independent of the other. True end to end transformation requires integration of both of these elements in a seamless way.

Cloud based IT deployment and transformation is also far more economical than any other form of transformation. It is now possible to run an entire business from the Cloud. The following table illustrates how a service based business can transform itself by deploying Cloud based technology across the entire business.

Online Must Have’s

  • Modern responsive website
  • Secure Web hosting
  • LinkedIn Profile
  • FB Business Page
  • Twitter Account
  • Instagram Account
  • Google My Place of Business
  • Google+ Account
  • Marketing Automation
  • Payment Gateway

Online Must Have Functions  

  • Search Engine optimized website to attract, nurture and generate leads
  • Malware protected web hosting
  • Brand presence on the worlds leading professional social media network (Corporate Focused Messaging)
  • Brand presence on Facebook allows for an organization to stay in touch with the public using a lighter tone. (Humor and Relaxed Messaging)
  • Brand presence on Twitter allows for organization to stay in touch using a News angle. (News and Information Messaging)
  • Brand Presence - The reason brands choose to use Instagram photos on site is because they add variety, with dynamic content that’s constantly changing
  • By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
  • You increase the odds of getting highly targeted visitors from Google’s organic search results if you have a Google Plus account.
  • Software that allows companies to improve engagement and increase efficiency in order to grow revenue faster.
  • Mechanism to collect payments online (customized to meet the specific needs of a business)

Business Systems Must Have’s

Business Systems Must Have Functions


A little planning and forward thinking can pave the path for a great transformation. Our consultants are available to assist you plan your new and exciting journey so that your organization can reap the benefits of the Digital Economy. The journey is just beginning. Make it work for you!

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Altaf Alimohamed's picture
About the Author

Altaf Alimohamed - Managing Director
Altaf is Managing Director of Media Solutions, a pioneer in blended Cloud based IT Solutions and Digital Marketing Services. He has more than 20 years of professional experience in Arabia and has held senior positions in Canada, Hong Kong, India, and the UAE. His passion resides among all things technology and digital.

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